Promoting cycling to the younger generation

Matthew Phillips

With the growing epidemic of childhood obesity, Durham County Council realised the importance of encouraging the youths of today to adopt an active lifestyle. Intensive market research demonstrated the need to counter the unfortunate image that cycling is perceived as a safe and sensible means of transport only suitable for middle-aged midwives. In order to create a more exiting and youthful experience, this cycle path alongside Newcastle Road near Durham has been equipped with a BMX grind rail.